Take a variety of exhibitions, which is known as the presentation of sales skills. Now China's show more and more, so you want to engage in display sales, we have to choose a proper show.
First, you have to choose the size of the show.
If you are a small firm, others are world-class manufacturer to participants, attract are also large customers, and not your target customers, so you go only shows the insignificance of their own enterprises, this is not going to play with others. Like to participate in the world heavyweight championship game, you to sign up, you stand on the other side, the man meter of high school, 150 kg, you 60 kg, a boxing was killed. So you're going to see what your goals are? If your goal is to pull your potential customers, you need to analyze this kind of meeting, your potential customers will not come? If they come, what will they be in the mood? What are they looking at? You have to choose the right place.
Exhibition skills
To study fair customer psychology; 2 it is to be a good person,,, and money to; three is the grouping; the fourth is to find potential customers, product presentation skills, improving exhibits moderate and follow after the other.
Second, to fully do good, time, land, money, etc..
Third, to group.
What does this group do? Is multi - purpose attack collocation can be divided into several parts. For example: to collect information for an exhibition, almost competitive opponents in the industry and downstream them altogether would be to Qi, so for you is collect the industry of information is an important opportunity. Another example: special friends, these friends sometimes will please experts learn speech, will invite officials cut the ribbon at the opening ceremony and speak, industry executives, will have a peer, will your upstream suppliers, downstream of you, media friends, friends of the government, so peer I want to make some friends, the same I want to make some friends, and in the association and so on, don't pass. You want to assign a good person, each part is to be attacked by.
Fourth, looking for potential customers
Who are your potential customers? How much information do you prepare to collect the customer's information? Of course not to say that the more the better, you have to set a goal, so that you can consider how many people to go? How much information? In the field, you have to distinguish which is potential customers, what is the fun? Potential customers in general will ask questions? Who are the people who have to deal with potential customers, who are the people who deal with the tourists? In the preparation of information is large, everyone; the second is important, to receive good, otherwise rush up, no, too late to re create, and after a few days of manufacturers, your card is not, nor a data, so to protect your resources.
Fifth, product introduction
Those who talk interested people, do you think the opportunity to seize him, asked him to sit down and talk, then you have to give him a complete information. To potential customers you have to try to make him leave information, how to stay? To have the temptation of skills, everyone likes what? For example, leave a business card, fill in the information, you have the opportunity to win awards.
Sixth, expand brand awareness
Large enterprises in order to regulate the procurement behavior, to avoid improper human, to take the bidding.
Small and medium enterprises in addition to public relations, but also have to join the ranks of the bidding, for good projects, good user. Bidding is the trend.
The visibility, of course, reflected in you attend this exhibition grade; in addition to the booth, and your clothing, your gift also has a relationship, to try to make people have an impression of your brand. Such as gift he will not throw, will stay with the. In the past, when the computer is booming, many manufacturers to send the mouse, the packaging is the top of his web site and company. Since the customer can not bear to throw, you can put it in there every day to see. Send different things to increase brand awareness and rendering. Your people go out to participate in the exhibition, is a very good exercise, but it can have great experience, in order to better group.
Seventh, take into consideration, to earn back.
To participate in the exhibition is very tired, so you need to find a good time to eat, where the toilet, where the place where, must be packed. In addition you contact network is what, who is in charge of traffic and the arrangement should not be ignored, in short, to be able to participate in the exhibition, booth to do even if is very beautiful, but the other is very weak, did not play multi level positive, next time is not necessarily do well. Take part in an exhibition very much time and effort, we must bring it back.
Eighth, finally according to the effective data, after the implementation of the follow-up.
Will be followed by the words, you have to pay attention to, if you collect 400 customer information, generally speaking, the participants will soon forget, lose the sense of excitement, three to five days, up to two weeks. So you have to finish the work in 5 days. One day a person can make a phone call ten, you want to give them, the list to them. If there are local customers also go to the exhibition, you want to continue a few days, to visit them. So follow this part after the meeting, you have to master.
Strategic partnership sales skills
The last technique, called strategic partner sales skills. This is the highest level of customer relationship management, is to establish long-term partnership. There is a point of motivation in this, is to let the guests to share interests.