Differentiated product development plan

To make product development plan is the concrete realization of the enterprise development strategy, and also the basic guarantee to realize the enterprise brand strategy. Enterprises should be based on their own conditions, the direction of development, brand characteristics, resource potential and other aspects of comprehensive analysis and integration, based on the integration of the characteristics of their own enterprises to meet the characteristics of different products planning. Over the years, we have been focusing on the development of products, all of the products in the same time axis on the production and sales, the same product state.

According to enterprise's own characteristics to develop a series of product development, based on a series of time, the vertical development of a year, a year a small change, two years a big change, the formation of the unique characteristics of the company's own characteristics. Through international cooperation, development cooperation, cooperation and development, the formation of product technology accumulation and technological advantages, so that the product development and market demand for the formation of interactive festival. Year of our military industrial enterprises "production generation, R & D of generation, the generation of pre research" product development strategy, to still apply today, many foreign motorcycle enterprises are developing or have developed for five standard engine and reduces the energy consumption by 35%.

Innovation system of key parts of Chinese motorcycle

Innovative parts of the product is the foundation. The industry in many companies to develop a large displacement motorcycles, there is some delay in production, some production after frequent problems and is mainly some of our key parts quality doesn't pass or production consistency is poor, the establishment of key parts of innovation and security system is vehicle production and product technology innovation, advanced performance, quality and stability is the basis and guarantee.

Motorcycle industry in 2013 to promote a brand, technology, strength of parts enterprises to establish a key part of China Motorcycle Industry Alliance, in order to strengthen planning, coordination, support and guidance in the key parts of the motorcycle industry, technology, production management and quality assurance system, and other aspects of the industry in technology, quality, management and other aspects of the comprehensive improvement, the establishment of key parts of China's Motorcycle Innovation system. Research and development of the key parts and components support system by many excellent parts manufacturing enterprises. At the same time, realize the scale effect, first performance parts R & D stable quality assurance and cost of risk sharing.

In our country, the innovation system of key parts and components in the motorcycle industry is a major impetus to the development of product innovation, which is an important measure to realize the mutual benefit and common development of the automobile enterprises and parts enterprises.

Marketing strategy to adapt to the new situation

Marketing strategy is an important part of the development of enterprises. Modern marketing is not only "sell products", but also to show the brand, provide services, lead the culture, improve the quality and quality of products and services in the process to guide users, foster the market, so that the integration of corporate culture and brand, in the same time with the community to make the development of enterprises and brands.

Rural areas are the most important motorcycle market in China, but the rural areas are not the only market in China. The establishment of enterprise marketing strategy to adapt to the new situation is an important part of enterprise transformation and upgrading.

China's motorcycle of the traditional marketing way is the unit of city of introspection to the township of multi agency distribution of wholesale and retail. This marketing model is due to our motorcycle products to the countryside as the main market, sinking to the end of the distribution, with the market demand and changes in product structure, we must establish a motorcycle culture, service and organization of motorcycle activities as the main diversified marketing model. Selling products to sell the culture, the service change, the development of motorcycle products, motorcycle clothing, motorcycle modification, the market for leisure and entertainment. For leisure and entertainment products, focus on the development of large cities and their surrounding regional markets. Based on the rural market, the new diversified marketing model, which is based on the medium and high end product market, is built on the basis of product technology.